Collection: IVY POW

IVY POW was founded by Sarah to make the world a little better—for curls and for all people on our planet. Here are a few reasons why using dry shampoo makes sense:

Traditional shampoo consists of 90% water and is packaged in single-use plastic. Due to its weight, a huge amount of CO2 is consumed during transport, and the bottles end up in the trash afterward. That's anything but cool! With our powder, you get the pure essence of shampoo, and you can easily add the water at home. No more unnecessary stuff! 8 ingredients. Everything you need.

We do it better. With our powder, we can save around 85% of CO2 during transport, and the recyclable packets can easily be disposed of in the paper bin. Our products are made in Germany, and we use environmentally friendly materials throughout our packaging concept. Our product philosophy: organic, vegan, good: Don’t put anything on your body that you wouldn’t also eat—okay, just kidding.

Cosmetics are often not made for all of us, and it’s high time to change that! Our products are made not only for people with straight and curly hair but also specifically for people with Afro hair. Our motivation? To make the world a little better and to dare to try something new. Because change always takes a bit of courage.